Pomade is a solid hair styling product that comes in different formats, including waxes, clays, gels, glues and creams. Pomade is different from other styling products because it doesn't dry or harden and is usually hard to wash out. It can be used to add shine, texturise the hair, control fly-aways and create a spiky or hipster look.
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Wash and dry the hair. Generally, pomade works best on dry hair. But if you have coarse, curly hair, you may work a bit into damp hair to control frizz and get better curl. If you have fine or thin hair, pomade might not be the right product for you as it adds sometimes adds weight to the hair. It works well for people with thick, coarse or wavy hair.
Decide what kind of look you're going for. If you have short hair and want a spiky look, use a very waxy or glue pomade that hardens better than cream based pomades. Check the container to determine the amount of hold you need. If you're looking to add texture or control frizz, use a pomade with a cream or wax base.
Separate the hair into sections. Start underneath by your neck and work your way up and forward to your forehead. Use a clip to hold the hair you're not working on. A little goes a long way. You can easily add more but it's hard to take pomade off if you apply too much.
Apply pomade with your fingers. Don't brush through unless you're going for a 50s "greaser" look. Pomade works best to control frizz and add texture if it's applied in thin layers, added only to the bottom third of the hair strand. If you're going for a mohawk, look for pomades made especially for gravity defying styles.
After you achieve the look you're going for, shake your head a little bit to soften the effect and get your hair to lay more naturally, or to test the sturdiness of your spikes.