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How to become a toothpaste model

Updated March 23, 2017

Not all models promenade down fashion catwalks or show off elegant finery in the pages of glossy magazines. If you have sparkling white teeth and an irresistible smile, becoming a toothpaste model might be a viable career option. Mouth-oriented advertisements, including ads for lipstick, toothpaste and mouthwash, feature models with gleaming white teeth and perfect lips. Becoming a model in any segment of this competitive industry is tough, but with a strong work ethic, patience and a megawatt smile you'll have a good chance at succeeding.

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  1. Visit a dentist, orthodontist and cosmetic dentistry professionals. Take immaculate care of your pearly whites --- no one's going to hire a toothpaste model with dingy, crooked teeth. Brush, floss and gargle daily, investing in braces or other corrective devices to straighten your smile. Yellow, stained teeth may be addressed through professional teeth whitening services, and you can always pay for porcelain caps or other cosmetic touches to perfect your grin.

  2. Ask a photographer friend to snap some photos for your modelling portfolio, or hire someone to take shots. Modelling agencies want to see clear, direct photos of your face and body, so avoid submitting artful, touched-up or unfocused photos. You'll want to include some close-ups of your killer smile to emphasise your toothy assets; also include some photographs of your mouth in more relaxed positions.

  3. Browse websites and join social networking groups centred on the modelling industry to learn about existing modelling agencies and their preferences. Some may focus exclusively on face, mouth or tooth modelling; others may keep a broad stable of attractive models to offer their clients more options when booking talent.

  4. Submit your modelling portfolio, along with a cover letter and resume, to modelling agencies that you believe might match your approach in becoming a toothpaste model. Don't just submit to the best-known agency; smaller agencies sometimes offer more personalised attention and support in helping you land gigs. If you're sending materials online, make sure files are saved in formats small enough that they won't clog agents' in-boxes; that's a sure way to have them deleted without being opened.

  5. Tip

    In addition to attending casting calls and open auditions for toothpaste models, keep your eyes open for occasional contests seeking lip, tooth and face models. Prizes sometimes include face time with well-known agents, money for talent schools or trips to cities known as hubs of the modelling world.


    Once you've achieved a toothpaste model smile, maintain it by avoiding beverages known to stain teeth, such as coffee, tea, dark sodas and red wine. If you can't resist, sip these drinks through a straw; that way you can better funnel liquids toward the back of your mouth, away from your shiny white teeth.

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Things You'll Need

  • Tooth-whitening formula
  • Modelling portfolio

About the Author

Morgan Rush

Morgan Rush is a California journalist specializing in news, business writing, fitness and travel. He's written for numerous publications at the national, state and local level, including newspapers, magazines and websites. Rush holds a Bachelor of Arts from the University of California, San Diego.

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