Whether you need ongoing contributions or ask for a one-time gift from local businesses, donation letters offer an effective way to raise money for your congregation and fill gaps in the church budget. Giving may decrease during difficult economic times or at certain times of the year. Donation letters encourage members to give and remind the congregation of needs. People who want to help may need to know where their money is going. A few simple steps will help your donation letter yield the desired results.
- Skill level:
Other People Are Reading
Things you need
- Church stationery
- Return envelopes
- Enclosure, such as a bookmark or magnet (optional)
Begin the letter with stories of past successes, from a youth mission trip to adding a worship band to adding more building space or expanding service times.
Describe what you plan to do with the money. Outline the goal for funds and inform the reader of the expected result. Include a personal message to keep the letter from sounding too formal or stuffy.
Remind recipients of the benefits of tax deductions. While this is not the only motivation for giving, the reminder encourages people to take advantage of tax breaks.
Suggest giving amounts and options such as automatic bill pay, online giving or donating by phone. By making giving convenient and easy, readers will respond more readily.
Remind recipients that the church needs their support. Thank them for all they do.
Include a P.S. Someone may briefly review the letter, but the P.S. might catch a recipient's eye and cause him or her to go back and read the letter --- and eventually contribute.
Enclose a return prepaid envelope to make contributing easy. Include one-time and ongoing donation slips, how to fill out checks and possibly a small memento with the church or project name on it as an additional reminder.
Tips and warnings
- Determine who will receive the letter. You may want to select a certain group of people as opposed to the whole church.
- A church official, such as a book-keeper, pastor, board member or elder should sign the letter.
- Church letterhead makes the letter official and sets a precedent for mailing out donation requests.
- Finally, tabulate the results of the donation campaign so you know if this is an effective way to raise money for the church.
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