How to Design Your Own Labels for Wine Bottles

Written by gabi logan
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How to Design Your Own Labels for Wine Bottles
Coloured paper can distinguish your custom wine from other bottles. (bottle of wine with blank label image by Albo from

If you make your own wine at home or through a group wine making initiative, creating your own wine label is a necessity. Customised wine bottles also make great gifts for friends or employees or add an extra personalised touch to a wedding or other formal gathering. Restaurants can use custom labels for their house wine to give the bottles an additional branded touch.

Skill level:
Moderately Easy

Things you need

  • Scratch paper
  • Pencil
  • Printing paper
  • Scanner
  • Graphic design or layout software
  • Printer
  • Paper cutter
  • Spray adhesive
  • Spray waterproof sealant

Show MoreHide


  1. 1

    Brainstorm ideas for your design on a piece of scratch paper. Draw several rectangles and play with different layouts. Consider using vineyard, grape or family photos as well as more obscure shapes or graphics. Clearly write the name of your wine, but use squiggles to represent any smaller, additional text you would like to include.

  2. 2

    Set your ideas aside for at least an hour. Look at your sketches again with fresh eyes and see what jumps out at you. Start again if none of the ideas are appealing on second look. Choose a rough design that embodies the impression you would like your wine to convey.

  3. 3

    Open an 8 ½ x 11-inch file in your design program. Draw a 3 ¾ x 4 ½-inch rectangle. Copy and paste the rectangle three times so you have four rectangles. Lay them out on your page in a rectangular formation with an inch between each edge. If you are using patterned paper, paste the scanned image into your document and use the arrange menu to send it to the bottom.

  4. 4

    Write the name of your wine or vineyard and blow it up to 36-point font size. Copy and paste the name onto each of the rectangles. Assign different fonts to each iteration of your wine or wineries' name. Continue testing different fonts until you find one that pleases you. Consult your rough sketch to situate and size your text appropriately.

  5. 5

    Import any picture or graphic files you want to include in the design. Size and place them in the correct position.

  6. 6

    Type any additional text for your label, such as bottle size in millilitres, percentage of alcohol by volume, vineyard location, bottling location, ingredients and year. The font size for this text should be 8 or 9 point. Choose a readable, sans serif font like Comic Sans or Gill Sans.

  7. 7

    Save your file as a design file, such as PSD, INDD or PPT, and as an image file, such as JPEG, TIFF or PNG. Print the file onto the paper that you have chosen and cut out the rectangles with a paper cutter.

  8. 8

    Spray the labels with spray adhesive. Center a label on a wine bottle. Rub the label firmly from the top left corner, side to side and downward to remove any air bubbles. Spray waterproof sealant over the label. Repeat with the remaining labels and bottles.

Tips and warnings

  • Make your design in black and white if you choose coloured paper for the label. Printed colours will show up differently on the paper than they do on your computer screen.
  • 3 ¾ x 4 ½ is a standard rectangular wine label size, but your also can print larger or smaller labels or use different shapes.
  • Do not use cardstock for the labels because they will not curve or adhere well to the wine bottle.

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