Women's fashion retailers tend to do very well on the Internet. This model of owning a clothing store has significantly less overhead, so you'll be able to offer your customers the same merchandise they can find in a store for a lower price. Opening an online women's clothing store requires a bit of planning, but it can be quite lucrative.
- Skill level:
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Things you need
- Wholesale clothes
- Tax ID number
- Domain name
Determine a niche for your clothing store -- just planning to sell clothes to women is not concrete enough. Possible niches: petite clothing, swimwear, lingerie, junior clothing, luxury brands, plus-sized clothing, ethnic clothing (saris, pashminas, etc.), urban brands.
Choose a name for your clothing store that caters to your target market. For example, if you are trying to sell luxury clothing to middle-aged women, a name such as "Classic Couture" would work. If you are selling trendy, plus-sized clothing, a name such as "Stylish Curves" is appropriate.
Register an assumed name certificate (DBA) with your county clerk, and obtain a tax identification number from your state. If you plan to have employees, you can get an employer identification number (EIN) from the IRS.
Purchase a domain name for a company, such as Go Daddy or Register, and pick an e-commerce solution, such as eBay, Pro Stores, Core Commerce, Big Commerce or Shopify.
Decide where you will store your inventory. You can use an empty closet if you have one available, rent a warehouse, or rent space from a private storage facility such as Public Storage.
Buy wholesale clothing from a supplier such as Wholesale Fashion Square, Clothing Showroom, Apparel US, Red Tag Clothing or Clothing Island.
Take photos of your clothing laid on a white background or on a model. Get front and back views, and provide measurement and sizing information. Alternatively, many wholesale suppliers allow retailers to use their images -- check with your suppliers to see what they allow.
Choose packaging for your orders. For an inexpensive option, you can simply affix branded labels on your shipping boxes and invoices.
Place targeted banner ads on fashion blogs and websites, Facebook and in niche women's fashion ezines to promote your store.
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