Discerning consumers look to buy items that offer quality and value for money. In a coffee shop, consumers are also attracted to a clean and comfortable interior and a fast and efficient service-with-a smile. To increase sales at your coffee shop, it's important to build on the loyalty of your existing customers and to find ways to attract new customers to your premises. Effective advertising methods, an attractive shop layout and provision of high quality snacks and beverages will help boost revenue from your coffee shop sales.
- Skill level:
- Moderately Challenging
Things you need
- Loyalty cards
- Rubber stamp
- Stamp pad
- Feedback sheets
- Discount vouchers
Adopt a cheerful and welcoming attitude towards your customers and encourage your employees to offer good customer service, too. A team of well-trained and enthusiastic staff members will help ensure that customers regularly choose to eat and drink at your venue.
Invite customers to follow your business pages on Facebook or Twitter. Update your online business pages regularly with photos and information about new products, special offers or special events to tempt customers into your premises. You could also include occasional brief articles, such as recipes for cakes and biscuits that have proved popular with your customers. Or, you could offer interesting factual information about your products, such as the types and origins of coffee beans that you use.
Offer a loyalty card to your existing customers. Stamp the loyalty card each time a customer purchases a hot beverage in your coffee shop. When the customer's loyalty card receives a targeted amount of stamps, such as eight stamps, the customer receives a free hot beverage.
Offer free samples of new beverages or snacks that you are considering adding to your existing coffee shop menu. Show that you value the opinions of your customers by placing feedback sheets and pencils on each table so that customers can comment on any new tastes they have tried or express their opinion about other aspects of your shop.
Adopt a bundling method, making combinations of items into value-for-money packages. For example, you could offer a latte and sweet pastry duo for a price that is lower than the total price of the items if they were purchased separately.
Offer discount vouchers to passers-by in your coffee shop's neighbourhood. For example, offer a complementary cup of coffee with the purchase of a specified food item, such as a panini or toasted sandwich. You could also specify a time of day when customers can use their discount voucher to attract more customers to your shop during quieter business hours.
Consider the overall appearance and atmosphere of your coffee shop and how it makes your customers feel, particularly in relation to comfort and cleanliness. When the shop is closed, take a moment to sit at the tables to gain an impression of the venue and of any changes you need to make, such as variations to your displays and lighting and heating fixtures.
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