A Louis Vuitton purse is an emblem of wealth, sophistication and elegance. As new purses can run you upwards of £1,300, it's no surprise many women seek out lower cost alternatives. However, when buying a purse, you should familiarise with Louis Vuitton's signature touches to avoid being ripped off by someone who's trying to sell you a fake.
If the purse has a tacky, cheap looking tag, this is first sign of a fake. Louis Vuitton does not use string to attach tags, and the company doesn't tag handbags with a plastic cut-out of the logo.
Authentic Louis Vuittons are stitched with gold thread, whereas imposters typically have brown stitching. Also, if the stitching is anything but impeccable (loose thread, gaps, etc.), it is definitely not a real Louis Vuitton.
The iconic Louis Vuitton logo is always printed with the V on top of the L where they cross. Fake purses may put the L on top of the V.
If the purse has the words "model number" labelled anywhere on the interior or exterior is it certainly a fake. Louis Vuitton has never, throughout its history, ever used or labelled a bag with something called a "model number." Real Louis Vuitton purses have serial numbers or date codes.