Social networks are much like high school--deep down everyone wants to feel popular. When you tweet items that are interesting and informative, people want to follow you. The more people who follow you, the more people who will see what you write. If you use Twitter for marketing purposes, then you especially want a large following. At the very least, you want people to retweet your tweets to their followers. This is done mostly through originality.
Log into your Twitter account with your user name and password. In the message box on the home page, type messages that are appealing and informative to many people. Make sure the message is only 140 characters or less (including links if applicable). If people find the information helpful, they will retweet it to their followers.
Click the arrow under your name, and choose "Settings."
Ensure the box next to "Protect my tweets" is not checked. If the box is checked, your profile is private and people are not able to retweet your tweets.
Type messages with links to additional information like news stories, videos or photos. If the information is interesting, people are more likely to share it with their followers. Breaking news is one of the most often retweeted items.