Women love make-up, especially mineral make-up. They love the coverage and ease of application as well as the fact that most mineral make-up lines are made from all organic ingredients. It doesn't cost a lot of money to start your own mineral make-up line, but there is sweat equity involved. There is a learning curve -- from growing your understanding of the components of mineral make-up to selecting a business marketing model. Mineral make-up is big business. No other type of make-up is as easy to get into and be able to compete with the big brand names.
- Skill level:
- Moderately Easy
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Things you need
- Mineral make-up kit
Purchase a mineral make-up kit to get familiar with what's in a mineral make-up formula and what's involved in making mineral make-up. There are different types of kits, ranging from making foundations, to eye shadows, bronzers, blush and more. Make sure you purchase the kit from a reputable dealer who guarantees it contains cosmetic grade minerals that are natural, pure and organic.
Decide on a formula (i.e., for foundation) and make up enough to fill a dozen containers. Clock how long it takes to see how efficient production is. Find a reputable wholesaler for ingredients, containers and brushes should the decision be to self-manufacture.
Sign a non-disclosure agreement with the contract manufacturer if the decision is made to have someone else manufacture and package the make-up line.
Make Your Own Or Have It Manufactured
Choose a brand name for the make-up line and have a logo professionally designed. Branding is important. This will be the name used to advertise and sell the make-up. Make it memorable so both current and potential customers can't forget it easily.
Have labels professionally designed and a professional website to advertise and sell the make-up line. Make sure customers can order from the site.
You must apply for a state seller's license before starting to sell. Sales tax must be collected where applicable and reported. Contact your state revenue office for the application forms.
Decide whether or not to set up an LLC -- a limited liability company -- to protect personal assets. By setting up your company as an LLC, should you be sued if someone has an adverse reaction to your make-up, your company may be sued for damages but your personal assets are protected.
Talk to friends and family members and ask them to sponsor in-home make-up parties to sell the mineral make-up. This is the fastest and easiest way to start making contact with the public and build a customer base.
Brainstorm other avenues to market the line: contact beauty salons, rent a booth at a farmer's market or donate product to a fundraiser.
The Marketing Of A Mineral Makeup Line
Tips and warnings
- Learn to professionally apply make-up.
- Wear your own mineral make-up. Wherever you go in public, be a walking billboard for your product line.
- Starting out, it will be cheaper to mix and package your own make-up.
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