How to Start a Mineral Makeup Line

Written by b. ellen von oostenburg
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Women love make-up, especially mineral make-up. They love the coverage and ease of application as well as the fact that most mineral make-up lines are made from all organic ingredients. It doesn't cost a lot of money to start your own mineral make-up line, but there is sweat equity involved. There is a learning curve -- from growing your understanding of the components of mineral make-up to selecting a business marketing model. Mineral make-up is big business. No other type of make-up is as easy to get into and be able to compete with the big brand names.

Skill level:
Moderately Easy

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Things you need

  • Mineral make-up kit

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    Make Your Own Or Have It Manufactured

  1. 1

    Purchase a mineral make-up kit to get familiar with what's in a mineral make-up formula and what's involved in making mineral make-up. There are different types of kits, ranging from making foundations, to eye shadows, bronzers, blush and more. Make sure you purchase the kit from a reputable dealer who guarantees it contains cosmetic grade minerals that are natural, pure and organic.

  2. 2

    Decide on a formula (i.e., for foundation) and make up enough to fill a dozen containers. Clock how long it takes to see how efficient production is. Find a reputable wholesaler for ingredients, containers and brushes should the decision be to self-manufacture.

  3. 3

    Sign a non-disclosure agreement with the contract manufacturer if the decision is made to have someone else manufacture and package the make-up line.

    The Marketing Of A Mineral Makeup Line

  1. 1

    Choose a brand name for the make-up line and have a logo professionally designed. Branding is important. This will be the name used to advertise and sell the make-up. Make it memorable so both current and potential customers can't forget it easily.

  2. 2

    Have labels professionally designed and a professional website to advertise and sell the make-up line. Make sure customers can order from the site.

  3. 3

    You must apply for a state seller's license before starting to sell. Sales tax must be collected where applicable and reported. Contact your state revenue office for the application forms.

  4. 4

    Decide whether or not to set up an LLC -- a limited liability company -- to protect personal assets. By setting up your company as an LLC, should you be sued if someone has an adverse reaction to your make-up, your company may be sued for damages but your personal assets are protected.

  5. 5

    Talk to friends and family members and ask them to sponsor in-home make-up parties to sell the mineral make-up. This is the fastest and easiest way to start making contact with the public and build a customer base.

  6. 6

    Brainstorm other avenues to market the line: contact beauty salons, rent a booth at a farmer's market or donate product to a fundraiser.

Tips and warnings

  • Learn to professionally apply make-up.
  • Wear your own mineral make-up. Wherever you go in public, be a walking billboard for your product line.
  • Starting out, it will be cheaper to mix and package your own make-up.

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