If you create your own greeting card designs, you can sell them to make an income. It doesn't matter if the designs are simple or complex. People like different images and sayings on their cards, so there isn't a right or wrong way to create your greeting card. You can produce your own line of cards, or you can try to get a company to buy your designs. Either way you go, you will be able to make money selling your greeting card designs.
- Skill level:
Things you need
- Greeting card designs
- Internet access
- Artist's brochure, tear sheets or sample designs
Create several designs for your cards.
Print your designs on card stock. If you have a printer that will print on card stock, you can print your own cards, or you can bring the original to a printer. If you bring the cards to a printer, you will have to charge a higher price for the cards because of the printing costs.
Buy envelopes to fit the cards.
Package your cards. Sell them individually, in small packages and in a large package. Packages of 10 cards seem to sell well.
Price your cards reasonably to sell more of them. Check prices of cards in stores and online to make sure your prices are competitive. Cards that are commercially made are less expensive than cards that are created by individuals, so you can go up to £1 higher without having problems selling your cards. If you let people know that you make a limited number of each card, you can also add the cost of postage to a package of cards.
Make a web page. Use one of the online places that will let you to make free web pages. Add your e-mail link, pictures of your products, and information on how to purchase your merchandise.
Approach local merchants about selling your cards in their stores. You can ask merchants to buy the cards or place items in the store on consignment. Consignment means putting items in a store with the agreement that when it sells, the owner and artist will split the sales price. Consignment terms vary, so decide on terms up front. Most stores ask for 20 per cent to 50 per cent of the final sales price.
Search for places to buy your cards. The best places to find possible markets for your work are Internet search, the Artists' Market (book) and the Writers' Market (book). Smaller publishers are more likely to buy the work of newer designers.
Make a brochure. Include your biography, samples of your work, awards, shows and places where you have sold your work.
Make a packet to send to the greeting card companies. Each company asks for different items in your packets. Many will ask for tear sheets and samples. Tear sheets are printed copies of your work from companies that have used your work previously. Samples should not be originals. Make colour copies of your work because most companies file the work and don't return it. Do not send the same designs to each company. Make sure each packet has totally different samples. You don't want two companies trying to buy the same designs.
Freelance your designs to greeting card companies. They are always looking for new designs and designers. But before you send off the first card, understand that greeting card companies may reject your work. If they reject your work, it doesn't mean it's not good. All it means is you work isn't right for that company at this time. Don't give up after one refusal. Everyone receives refusals in this business. Artists have to develop a thick skin to repel the stress of being rejected. If the companies like your work, they will either give you projects to complete for them, or will buy the sample you sent.
Send off your packets, and wait patiently for up to three months for a reply. It takes a while for some companies to reply back, so don't worry when you don't hear from them right away. Keep sending off packets until someone buys the designs.
Tips and warnings
- It's best to create your own line and sell designs to greeting card companies at the same time. You will get money faster from your own line, but you will be paid higher amounts from the greeting card company.
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