Moonpig was launched online in 2000, offering its customers the chance to add personal touches to a range of humorous greetings cards for all manner of occasions. As well as cards, the company also offers customisable spoof magazine covers and formal and informal invitations. Though the British firm has come to dominate the market for personalised cards, a number of rivals--some with equally quirky names--offer similar services, thereby giving consumers greater choices.
The online greetings cards and gifts company Zazzle has a U.S.-specific site, as well as sites covering markets including Canada, the U.K., Australia, Japan, France, Germany, Brazil, Spain and Portugal. Visitors to its sites are offered the chance to create their own greetings cards, including cards for birthdays, weddings, bereavements and seasonal celebrations such as Halloween. All four sides of a card are customisable. Zazzle is also able to incorporate photos and special text. All orders can be turned around in 24 hours, even if the customer opts to submit their own design, rather than make use of the firm's templates. The company also boasts the ability to provide customised US postage stamps.
Another site with an animal-themed name, Snapfish offers its customers the chance to quickly make card-store quality greetings cards. In particular, the company specialises in letting you use your own photos to create greetings cards for most occasions, as well as postcards and calendars. After uploading your own photo through the site, you are then given the choice of 90 decorative borders, while the space inside the 5-inch by 7-inch cards has space for three separate personalised messages in your choice of font or colour.
As well as being able to receive the finished product in the post, it's also possible to pick up prints from Snapfish at more than 10,000 locations across the U.S.
Cardstore.com offers a range of customisable greetings cards for most special occasions, including "thank you" notes, holiday invitations and birth and wedding announcements. Customers are able to add their own photos and text to the templates available, with Cardstore then printing and mailing them within two business days. There are no minimum order sizes, though customers are able to take advantage of discounts on bulk purchases as well as regular offers, such as holiday promotions and special ranges of cards designed by featured artists.
- moodboard/moodboard/Getty Images