E-commerce businesses searching for methods to engage its target market or expand its reach to a new market segment should look into mobile commerce, or M-commerce. Businesses that engage in mobile commerce sell goods or services through mobile devices. While there are many advantages to expanding into M-commerce, such as increasing sales and customer retention, there are some distinct disadvantages to consider.
Speed of Delivery
Mobile phones are more limited in terms of speed than computers; therefore, mobile websites must be optimised to ensure customer satisfaction. This means removing all images that are not vital, plus eliminating flash, scripts and plug-ins.
Small Screen Size
While businesses are used to formatting information for monitors, the average mobile phone screen is only 2 by 3 inches. This means that the business should reduce the amount of information presented, number of steps for checking out and ensure a maximum amount of background and text contrast.
Cell phones are more commonly lost or stolen than laptops, so companies must ensure that the security of its customers are not compromised in case this occurs. This includes not storing sensitive information on their mobile devices, as well as making it fast and simple for them to change passwords. In addition, there are concerns about data encryption, protecting the wireless connection from unauthorised access, hackers and viruses.
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