Retail Window Display Ideas

Written by catherine fiorentino
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Retail Window Display Ideas
Use your store window as a lure to intrigue potential customers (Store Sign image by Janet Wall from

Business retailers typically try to keep their store windows updated with featured products, promotional flyers or advertisements and other marketing elements. If you're just getting started in retail and are trying to think of good window display options, there are plenty of ideas available to you. The key to a good display is having a set that catches the eye, captures the attention and then “reels in” the potential customer.

Calendar Ideas

Make your store front coordinate with the official and unofficial holidays and recognition days of the month. Use your displays to bring attention to little known events or have fun promoting strange themes of the month. There are no shortages of events that can be celebrated. This is great for months without huge holidays or months that aren’t known for certain things. For example, in October most people know this month recognises Halloween and Breast Cancer Awareness, but most don't know it also happens to be national kitchen and bathroom month. Create a sale around applicable ideas, or use them to bring awareness to your community. If you are a pet friendly business, pair with your local shelter for pictures of dogs and cats when it’s adopt a shelter cat or adopt a shelter dog month.

Community Involvement

If you want to build a relationship with your locals, allow them to contribute. Run a colouring contest for the local schoolchildren and display the winners in your window. High school athletes of the week/month also make a great display, perfect for sports stores. Local art work can be added to a display at an art supply store, or winners of a photography contest can have their work displayed at your photo supply shop featuring the type of film, flash, or camera that was used. The community will appreciate your support of them and will likely give their business to you in turn through a sense of loyalty.


Create a display and hide certain items within it. Post a list of these items in the window, or to lure people inside the store offer the list at the counter or by the door. This way they can pick it up on their way in or out and cross off the items they find. Every day or every week highlight the item, make a game of it. You’ll have people stopping by on a regular basis to find out where that pesky item was. This will draw a lot of attention to your display, which will create a buzz about your store.

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