Ideas for Promotional Events for Bars & Night Clubs

Written by natalia pena
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Ideas for Promotional Events for Bars & Night Clubs
Nightclub promotion is a creative and busy field. (night club 6 image by Mikhail Malyshev from

Bars and nightclubs are social establishments that individuals over the age of 21 frequent to socialise, dance and enjoy alcoholic beverages. Running bars and clubs requires a lot of attention to detail and heavy marketing efforts. One of the most popular marketing strategies is to throw promotional events. Promotional events increase the number of patrons and boost the sale of liquor.

Ladies Night

Ladies Night is a tried and true bar and nightclub promotional event where women and their friends receive drink specials and enter without paying a cover charge. A way to make it more eventful is to turn it into a pampering promotion by setting up several beauty stations around the facility that have mini treatments like manicure, pedicure and eyebrow-tweezing stations.

Costume Party

Most people like to dress up when they go out at night, and a costume party is no different. A nightclub or bar can throw a costume theme party such as a "Recycled Halloween Costume Party," where guests are encouraged to borrow or wear old Halloween costumes. Participants enter a best-costume contest where they can win a prize.

Dance Contest

Hosting a dance contest is a fun and low-maintenance idea for a promotional nightclub event. The contest features a specific dance move like "The Robot" or "The Electric Slide." Applicants compete for a novelty prize like a trophy, and the winner is determined by audience applause.

Dart Competition

Most bars have a dartboard, so a low-cost and easy promotional bar event is a dart competition. The bar offers best-of-5 dart rounds where the winner of each advances to the next round until a champion is determined.

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