How to Design a Road Safety Poster

Written by jody hanson
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How to Design a Road Safety Poster
Stick to one theme for your road safety poster. (crosswalk safety poster image by robert mobley from

Road safety is a concern for everyone, as every day people are killed or injured. Educating people about road safety issues is an important part of improving the statistics, and road safety posters are a short, sharp visual way to create awareness. To design an effective road safety poster you have to combine suggestive images with punchy text to get people's immediate attention and to leave a lasting impression. No matter if you are designing a road safety poster to enter a contest, or as part of a class project, designing a poster is a creative way to get your message across.

Skill level:

Things you need

  • Poster paper
  • Coloured markers

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  1. 1

    Pick a theme for your road safety poster. A road safety poster can address only one issue -- 2 young 2 die, bike helmets, young drivers -- so decide what it is going to be and stick to it.

  2. 2

    Start an ideas file. Take a look at road safety posters and see what themes appeal to you. Cut photographs from magazines, download clip-art images from the Internet, take photos that you might be able to use. If, for example, your theme is bike helmets, take a picture of your younger brother putting on his helmet before he gets on his bike.

  3. 3

    Sketch a draft road safety poster. Decide if you are going to use poster paper or cardboard or if you are going to use a template to design your road safely poster.

  4. 4

    Use colour, lots of it. Colour attracts attention, so go for bright and bold colours and images.

  5. 5

    Play with the design and let your creative juices flow. Get the images from your ideas file and spread them out on a table in front of you. On a piece of white paper or cardboard the size of the poster you want to make, arrange the pictures and see what effect you can design.

  6. 6

    Draft two or three posters. Leave your first road safety attempts for a day or so and then return to them with a fresh eye. See which road safety poster best conveys your theme message.

  7. 7

    Ask family and friends which poster they like best. Also get the reasons for their choices, as that may help you fine-tune your road safety poster design.

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