The United Kingdom's modelling industry is very competitive and oversubscribed. But opportunities to enter the U.K. industry still exist, so you must be thick-skinned to withstand the strain. If you want to make it as a face model, you will need to have a strikingly beautiful face and the correct height.
Be ambitious, but start off small. You need a lot of passion, dedication and free time to pursue a career as a face model in the U.K. You may have what it takes to become a face model, but it won't happen overnight. So start off sensibly, but keep your goals in perspective. Contact reputable local modelling agencies and register with them. This will allow you to get local work and gain experience before you move on to larger agencies.
Learn the trade. It is paramount to have ambition, but it is equally essential to know the ins and outs of the job you are seeking. Get acquainted with the modelling industry. London's modelling advice organisation, Model Advice, provides free modelling advice to new and aspiring models. Model Advice also runs regular workshops and open days where professional models are at hand to give guidance and advice to help you prepare for a career in modelling in the United Kingdom.
Compile a professional portfolio. This is an essential marketing tool that every aspiring model needs to market herself to potential clients. Organise a professional photo shoot session and ask the photographer to take close-up pictures of your face from different angles. If you want to show your natural beauty, you may wish to take some photos without any make-up on. Select a good range of poses that accentuate your facial features to include in the portfolio.
Promote yourself to get noticed. Utilise every channel available to you to gain exposure. As well as registering with professional modelling agencies, join and create an online portfolio with agencies like Onceface, which acts as stepping-stone for aspiring models seeking exposure to proper modelling agencies or the modelling industry. These agencies create good opportunities for self-promotion. Direct anyone interested to your profile and portfolio on these sites.