If you are directly working with a charity or a fundraiser to benefit one, having a company sponsor the event by donating financially or with product donations is a smart move. Whether the money will go to the charity as a contribution or if donated items will be used as door prizes for the event, both the company donating and the charity organisation will benefit. After explaining those benefits, many businesses will jump at the chance to help out your cause.
- Skill level:
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Things you need
- Internet access
- Company contact info
- Card-stock paper
- Mailing necessities
Type a list of small businesses and corporations you would like to target for donations to your charity. For corporations, search the Web for contact information for the Public Relations departments of the corporations you're interested in contacting. For smaller businesses, search the Web or call the business to obtain the name and contact information of the business owner.
Create a flyer with details about your charity or fundraiser. Include details about what your organisation does, how it is funded, what percentage of donations is used for charitable work, and any other information you think would help influence people to donate. Print multiple copies on card stock.
Type out a professional letter to one of the businesses on your list. Explain how and why a donation from that company would help both the charity and the business in the long term with the advantages of having the business name in the charity organisation's ads and charity fundraising events--free advertising, in other words. State in your letter that the public will associate the business with a good cause.
End your letter with your contact information. Reread your letter to make absolutely sure there are no grammar or spelling errors. Make sure that your letter sounds professional and polite throughout and read it from the business executive's point of view.
Mail the letter and the flyer you made to the business. Wait two weeks to see if the company will contact you regarding your letter. After that amount of time has passed, feel free to contact the business by phone and talk to the head of the Public Relations department or the owner.
Ask the head of the Public Relations department if they have received the flyer and letter. Describe your charity organisation and who you are in relation to that charity. Tell them again about the benefits of donating to your charity. Ask if the company would consider making a donation.
Repeat Step 3 through Step 6 for each business on the list until you have successfully got a few companies to donate to your cause.
Tips and warnings
- Write each letter separately for each business you contact rather than creating a generic letter and simply changing the name of the business.
- Have someone else edit your letter with fresh eyes before it's sent out.
- Do not mail more than one letter or call multiple times. Take no for an answer or you may face a harassment suit later.
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