A compelling theme for a runway show can truly elevate the fashion being presented to the next level. The top fashion houses do it with style season after season and while not everyone has the resources of New York Fashion Week designers at their fingertips, a little creativity will go a long way.
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Themes of the Seasons
In the fashion world, collections are usually categorised in one of two seasons: Fall/Winter or Spring/Summer. Since this is so standard, think outside the box to add elements that will create a captivating atmosphere for the runway. Ideas can be anything from using a fake snow machine to simulate a snowfall for a line of fur coats and winter wear to making the runway look like beachfront boardwalk using wood panelling for the floor to show a swimsuit or resort wear line. Use music and sound effects to further carry out the seasonal theme.
Themes with a Throwback to History
Year after year, fashion trends look back in time in order to move forward. This could be bringing back shoulder pads to the "Working Girl" suit jacket, the long, flower child maxi dress circa 1970 or even the oversized chandelier earrings that Edie Sedgwick made so popular in the 1960s. Pick an era or time period to lay the foundation for the collection upon.
Themes from Classic Books and Films
Taking inspiration from a book or movie can open many doors because there is no shortage of material to choose from. Some of the most elite designers do this all the time, taking ideas from "Alice and Wonderland," "My Fair Lady" and "Breakfast at Tiffany's." A book like "The Great Gatsby" could be adapted for the runway offering a nod to the fashion of the roaring '20s.
Combining Complementary or Contrary Themes
Take two themes that may or may not seem to go together and create a collection with a personality all its own. An example could be mixing masculine and feminine styles to bring a unique character to a line. This can be done by using floral prints and soft shapes with tailored jackets and angular lines. Another idea could be taking inspiration from the 1940s and postmodern architecture. Take two sources of inspiration that don't seem to fit, find the connecting string between the two ideas and run with it to create something completely original.
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