Selling raffle tickets is a common fundraising idea because people are much more motivated to give to your organisation if they have the chance of getting something in return. Prizes can range anywhere from small gift baskets to a new house, depending on the size of your organisation and your fundraising goals.
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Not everybody likes every raffle prize, but with cash prizes, people can use the money to buy whatever they want. Because you can base the amount of the cash prize on the number of raffle tickets sold, you are guaranteed your desired percentage profit. One common way to do it is to offer 50 per cent of the total ticket sale as the cash prize, leaving the other 50 per cent for the organisation. If you would like to raise people's chances of winning a prize, set a grand prize at 30 per cent of the ticket sales and four runner-up prizes of 5 per cent of the ticket sales each.
Companies often donate items to be used as raffle prizes. The best part about this approach is that the prize does not cost your organisation anything, so you get to keep all the proceeds of the ticket sales. Write to companies that sell the type of item you would like to raffle off, explain what your organisation is and what the raffle fundraiser will support and ask if the company can donate a prize. In return, you will have to publicise the name of the company that donated the prize.
With the cost of taking a vacation often exceeding people's budgets, having a vacation as a raffle prize can attract a lot of interest. Ideas include tickets for a cruise, airfare and lodging for a trip to a tropical destination, or even a weekend at a bed and breakfast within driving distance of your location.
A brand new car is a huge incentive for people to buy raffle tickets and also has the advantage of allowing you to charge more for tickets. Raffle tickets for a car could cost anywhere from £6 to £65 each. If the vehicle was donated, this will raise thousands of dollars for your organisation.
In addition to your main prize, ask local companies to donate gift tokens. Many restaurants are willing to donate an amount equivalent to a dinner for two, and retail stores might also donate gift tokens. These supplementary prizes increase interest in the raffle because people think that they are more likely to win something that will be worth more than what they spent on the raffle tickets.
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