Advantages of the Internet to Businesses

Updated April 17, 2017

Thanks to the Internet, many individuals are creating online businesses to promote their services and products. Established businesses, such as Barnes and Noble or Walmart, are also selling their goods online. The Internet has enabled online businesses to reach new customers or find new business partners all over the world. Cost is another benefit to using the Internet to promote businesses. Companies do not have to spend a lot of money to advertise their products. They also do not have to travel to meet new customers. There are many advantages to using the Internet if you have a business.

Promoting and Marketing

Using the Internet to promote your business saves marketing and advertising costs. Some websites allow you to advertise your business for free. There are, however, websites that charge fees, but they will usually cost less than traditional marketing and advertising agencies. Another area in which you can promote your business is on social networking websites, such as LinkedIn or Facebook. LinkedIn allows you to contact other business professionals and companies. You create a profile and describe what your business does. Other professionals are then able to view it. You can also contact former colleagues and clients. Facebook is more known for staying in touch with family and friends, but professionals also use this website to promote their businesses.

No Equipment or Training

Since you use the Internet to operate your business, you do not have to worry about purchasing cash registers, credit-card terminals or paper to print purchase transactions. Instead, you can hook up with another company that performs these services. Your website can display, for example, the Visa, MasterCard, American Express or PayPal logos. A customer can purchase your product or service on your website. However, the company that you have signed up with to process these business transactions performs this responsibility. Along with not having to purchase equipment, you do not have to train employees to use the equipment.

Tax Advantages

If you operate your Internet business out of your home, you can take advantage of many tax deductions. In addition to deducting traditional expenses, such as business vacations, lodging, business meals, car rentals and your home office, the IRS also allows you to deduct your website domain charges, software or hardware needed to set up your website and DSL or cable expenses. Another tax advantage: If your business incurred any losses, you can deduct them as well.

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About the Author

Based in Atlanta, Felicia Blue has been writing articles since 1992. Her articles have been featured in the Cleveland Plain Dealer newspaper, “Crain’s Cleveland Business” magazine and “Destiny” magazine. She has also written for IBM, Sun Microsystems and HP. Blue holds a Bachelor of Arts in English Literature from University of California, Los Angeles.