Designing a store window that grabs customers' attention can increase your store's appeal and can pull in new business. Before you create your design consider the location of the window and the audience that you are trying to reach. For example, if the store window is on a street with a lot of traffic, try to make your design big and bold enough that drivers can see it. In addition use designs that will appeal to your target audience. If your store sells inexpensive jewellery for example, decorate in a style that attracts young women. There are multitudes of winning design options for store windows.
Simple and Bold
Designing a window that is simple and bold is best if you want the window to be seen from a distance or through a car window. Try using a neutral backdrop and include a few brightly coloured products that will catch the eye. Just because your backdrop is neutral does not mean it should be void of character. Using interesting textures such as distressed wood, thick cloth or white balloons can create interest without being too distracting from the product you are trying to sell. Going simple and bold also gives you the opportunity to get creative with the way you present the products, so get creative by presenting the products in unexpected ways.
Eclectic and Festive
Decorating your shop's window with eclectic, colourful and festive products can attract children and adult shoppers alike. This style of window can be effective during the holiday season because it gives you the chance to display the wide variety of gifts that your store may have to offer. When using this style it is important to use objects that are a variety of shapes, sizes and heights. If there are too many small objects on the same level the window can look cluttered and busy. To avoid this, create vignettes out of smaller objects and mix in larger pieces that catch the eye of passersby. To create different heights use tables, suitcases and stands.
Repeated Visual Element
Repeating a visual element throughout your store window design can make a big statement and can be even more eye-catching than displaying a single product alone. For example, if you are working with small items, arrange them in a pyramid for heightened visual appeal. The pyramid makes the small object more noticeable and gives you the opportunity to display the item in several different directions. Another example is to repeat a pattern or colour throughout your window by choosing products for the display that are monochromatic .
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