In the 1970s, cereals comprised of sugar-laced crunchy bits were king. The push for healthier cereals was only beginning and wholesome versions could be identified by names that typically contained a grain and/or the words "bran" or "granola." Certain brands regularly offered promotional treasures -- toys, cards or trinkets -- tucked in the bottom of the package. Single-serving boxes were sold in assorted Fun Packs. The 1970s was the decade where his brothers got Mikey to try Life cereal and he liked it. He really liked it.
Possibly the most popular General Mills cereals introduced in the 1970s, the monster-themed cereals consisted of Count Chocula, Franken Berry, Boo Berry and Fruit Brute. Although Fruit Brute, the cereal with the werewolf mascot, was retired in the early 1980s, Count Chocula, Franken Berry and Boo Berry all survive today (as of the publication date of this article). Other General Mills cereals debuting in the 1970s included Buc Wheats, Kaboom, Baron Von Redberry and its "nemesis" Sir Grapefellow, Magic Puffs and the milk-flavouring Crazy Cow Strawberry and Crazy Cow Chocolate. General Mills' more-nutritional alternatives included Crispy Wheats 'n' Raisins, Corn Total, Country Corn Bran and Nature Valley Granola.
In 1979, Kellogg's advertised its Most cereal as having wheat germ, fibre and vitamins. Most was not the only cereal produced by Kellogg's in the 1970s to focus more on nutrition than sweetness. The company also created Corny Snaps, Country Morning, Cracklin' Bran, Graham Cracko's and Frosted Mini-Wheats. Kellogg's didn't abandon sugar altogether; its Cocoa Hoots arrived on the shelves in 1972.
Post marketed Pink Panther Flakes to coincide with its sponsorship of "The Pink Panther Show," a Saturday morning cartoon. Other Post cereals from the 1970s include Cocoa Pebbles, Bran & Prune Flakes and Super Orange Crisp.
Ralston's Cookie-Crisp originally came in two flavours, chocolate chip and vanilla wafer. After moving to General Mills, the brand was expanded with additional flavours in the 2000s. Ralston's 1970s cereal products also included Freakies, Moonstones, Honey Bran, Waffelos and the long-named, short-lived Grins & Smiles & Giggles & Laughs.
Quaker's contributions to the 1970s cereal line-up were the vanilla-flavoured version of Cap'n Crunch, aptly-named Vanilly Crunch, King Vitaman, Quangaroos and Cinnamon Life.