Moderate-to-low prices are a key ingredient in trendy fashions for teen shoppers. Certain retail stores offer updated preppy attire while other shops focus on up-to-the-minute fashion silhouettes and fads for the teen trendsetter. Teen-driven fashion stores incorporate specific influences to select merchandise for their brick-and-mortar store racks, as well as their online displays. These popular stores become a shopping staple as teens transition into adulthood.
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Abercrombie and Fitch
Well-known retailers branch out and create different brands under their parent companies. For instance, the famous Abercrombie and Fitch retail store owns Hollister, Ruehl No. 925 and Abercrombie for the young 'tween. Teen demographics influence the silhouettes and styles offered at each store, like the updated preppy look from Abercrombie and Fitch and the relaxed, beach-friendly attire from Hollister. Collections vary from season to season, using logo-driven merchandise for brand recognition. The stores' decor also influences the shopping experience by injecting trendy music and ambience for the teen shopper.
Southern California-inspired looks and teen trends are part of the Pacific Sunwear experience, available at PacSun. This store offers teen shoppers multiple brands, like Hurley, O'Neill, Roxy, Element, Malibu Native and Rip Curl, at relatively low prices. Trendy silhouettes are cut in 100 per cent cotton, as well as cotton blends with textured surfaces, and are merchandised along with complementary accessories. The garments are available in bold as well as soft colours. Teen-geared T-shirts include graphics with embellishments like rhinestones and embroidery.
Teen Department Stores
Large retailers, which resemble department stores by offering shoes, handbags and accessories as well as clothing, also specialise in teen fashion. Retailers like H&M carry a variety of teen-trend silhouettes, while other retailers, like the Gap and Old Navy, offer collections geared directly to teens while continuing to sell clothing for children and adults. These stores use bold visual displays, as well as retail shop windows accessorising their ensembles to attract the teenage consumer.
Teen Chain Stores
Certain retailers gear the overall store appearance based on a specific influence, such as music. Hot Topic, which started out as a small chain store, has grown to over 600 stores and sells rock-inspired clothing, such as Bauhaus, the Cure, TSOL and Depeche Mode T-shirts, as well as clothing lines like Lip Service and Serious. Other retail chains, like Forever 21, Aeropostale and Journeys, carry a variety of teen-inspired collections.
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