How to write a proposal letter to get sponsorship

Written by jenny holland
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How to write a proposal letter to get sponsorship
Sponsorships provide financial assistance for not-for-profit organisations or athletes. (letter image by Valentin Mosichev from

Requesting sponsorship for an organisation or project requires a clear, concise and persuasive letter. A letter requesting sponsorship is a letter asking for money, but it does not always have to sound that way. The key to writing a successful sponsorship request letter is to keep it from sounding like just another appeal for money. Keep in mind that some businesses receive numerous requests for sponsorships. Letters that stand out and that offer the business the most are the ones that are granted sponsorships.

Skill level:

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  1. 1

    Research the company or person you're seeking a sponsorship from. If it is an individual, find out his likes, dislikes and personal experiences. Visit the company's website and find out which types of causes they tend to participate in.

    How to write a proposal letter to get sponsorship
    The Internet is a valuable tool for conducting research on the sponsor. (lady using her laptop image by Peter Baxter from
  2. 2

    Write a list of benefits that the organisation requesting funding will provide to the sponsor. Also list the benefits that the sponsorship will provide to the community.

    How to write a proposal letter to get sponsorship
    Writing key points prior to writing the letter will assist the thought process. (taking notes image by Charles Jacques from
  3. 3

    Calculate the amount of funding needed. Decide how much of that money to request from the sponsor.

  4. 4

    Write the introduction. Describe the company requesting sponsorship, detail the benefits that the company has provided in the past and outline its future plans.

  5. 5

    List any major projects that will benefit from the funding.

  6. 6

    Tell the potential sponsor how much money you are requesting, what the money will be used for and the benefits that will stem from the sponsorship.

  7. 7

    Point out the benefits that the potential sponsor will gain from sponsoring the organisation or project. List any public relation opportunities, places that the sponsor's name would appear, types of recognition awarded to sponsors and how the organisation will bring awareness to the sponsor's name.

    How to write a proposal letter to get sponsorship
    Placing the sponsor's logo on a website or company letterhead is appealing to a sponsoring business. (Company logo image by Max creative from
  8. 8

    Close the letter with respect. Show appreciation for the reader's time, provide your contact information and indicate a willingness to answer any questions.

Tips and warnings

  • Follow up with the potential sponsor by phone a week or two after sending the letter.
  • Keep the letter to one page in length.
  • If you receive the sponsorship, send a thank-you note and honour the agreement as to the benefits mentioned in the letter.

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