Selling new cars requires expert car sales techniques. However, it is crucial to consider how the car appears in the showroom, and the environment it is presented in. These factors play a key role in influencing a potential buyer's decision. As building.co.uk outlines, the after-sales service also has to be factored into a design---such as a coffee bar or Internet cafe. Therefore, when planning a car showroom you'll need to think outside the box and be innovative in your design.
- Skill level:
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Create a floor plan of the space that is to be turned into a car showroom. Basic details include the shape and total area of the floor. Make sure it is to scale, so that you can add features to the drawing. Use the ruler to draw straight edges, to keep the diagram clean.
Add essential details onto the floor plan---such as a reception area, payment area and office. By doing this, you know how much space you have to work with, and will influence the outcome of Step 4.
Make a list of all the cars that you need to have displayed in the showroom, and calculate if you have enough space to accommodate them all. You may have to move around the positioning of the reception area or payment desk in order to fit them in.
Brainstorm new ideas for creating a welcoming space to buyers, and consider what they are looking for in a showroom. As building.co.uk emphasis, more recently additional features such as an Internet station or coffee bar are demanded. These enhance the customer experience. Factor these into your plan.
Consider whether you need to make structural adjustments to the space. If there are few, or no windows consider adding more. This has been a recent trend in the car industry, in order to optimise natural light entering the space, and to create a dramatic, attractive entrance. Alternatively, you might want to create a raised platform to display cars more prominently in the centre of the room.
Look around the showroom and assess from which direction light enters. Work out which windows it falls through and at what time. This is important for how you display the cars, as the light will pick up their colour and detail. As building.co.uk points out, this cannot always be controlled.
Consult an interior designer for kitting out the interior of the showroom. Luxury fabrics, polished floors and modern light fittings affect the showroom's environment. To encourage sales, you need an inviting atmosphere so that customers feel welcomed and secure, and are more likely to make a commitment to purchase.
Complete the plan by following the guidelines of your interior designer: Modify the floor plan to make adjustments for specialist features, such as plants, vending machines or sofas. Add the position of each car onto your floor plan.
Collate the floor plan, interior design proposal and your research into one document. This is your plan, ready for action.
Tips and warnings
- Don't forget to plan where to position security cameras. This is important to protect your cars from theft and can be easily overlooked, or left to the last minute.
- The location of the premises in relation to local transportation and other businesses affects whether or not people come to the showroom. When considering premises, weigh these factors before committing to a lease or purchase.
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