How to Embed an Animated GIF in HTML for an Email

Written by hollan johnson
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Animated Graphics Interchange Format (GIF) files add a little bit of spice to a standard HTML e-mail message. Their movement draws attention, and thus can pull in potential customers if you use them in marketing messages. According to Email Marketing Reports, an animated GIF e-mail message brought in 12 per cent more revenue for BlueFly designer clothing than a comparable non-GIF message.

Skill level:


  1. 1

    Create an animated GIF or find one on the Internet to use in your e-mail. If you use one off the Internet, make sure you have permission to use it. Download the animated GIF to your computer and place it in an online server for your access. You can also access it by copying the Web page address of the animated GIF.

  2. 2

    Open your e-mail program and click on "Compose Mail" or "New Mail."

  3. 3

    Select "Insert Image" on your e-mail program and select the animated GIF you want to insert from your computer. Click "Add." You can also type in "<img src="http://www.animatedgif.gif"> with "http://www.animatedgif.gif" replaced by the animated GIF's actual HTML address.

  4. 4

    Input the rest of your message into the text box and click "Send."

Tips and warnings

  • Send the animated GIF HTML e-mail to yourself first to make sure it works.

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