Brochures are leaflets that contain information about your company or a specific subject. The purpose of a brochure is to educate or sell information to readers. "An effective brochure clearly and succinctly outlines what a company is about and what it has to offer," states the Entrepreneur website. Create a free electronic brochure on your computer to cut the costs associated with printing mass quantities.
Download a free ebrochure builder software from the Internet (see Resources). Be sure to verify the publisher before beginning your download. Check the publisher's website and customer reviews, if applicable. Next, check the program compatibility with your operating system. Many of the ebrochure programs available for download take up large amounts of memory on your computer, so be sure you have the space to accommodate the new program.
Open a new project in your ebrochure builder. Create a cover that includes your company name and the title of your brochure. The title, or headline on your brochure must be relevant and engaging. According to Entrepreneur, the headline on the front of your brochure should always include the interests and perceived problems of your targeted audience, and be followed by the solutions you can provide. If you have graphics, upload each graphic one by one to the front cover and rearrange each graphic to fit around the headline.
Enter succinct, easy-to-read text in the pages of your ebrochure. You also will be given the option here of uploading graphics, photos and logos to capture your reader's interest. Take photos of your business and employees interacting with customers. Use simple language and short sentences. Keeping information brief allows readers to review the information quickly.
Review your information prior to publishing it to the web. Ebrochure publishing software allows us to self publish your brochures to your websites without being technologically savvy. Save your ebrochure and follow the prompts to uploading your brochure to your website where customers can scan your brochure pages in a matter of minutes.
Add basic contact information in multiple places in your brochure.
Avoid the temptation to list too much information on your brochure. "Too many messages will confuse your audience and dilute your main points," recommends Entrepreneur.
Tips and warnings
- Add basic contact information in multiple places in your brochure.
- Avoid the temptation to list too much information on your brochure. "Too many messages will confuse your audience and dilute your main points," recommends Entrepreneur.