How to make a coupon booklet

Updated February 21, 2017

Many people give a coupon book as a gift during holidays, events or celebrations. As retail or business coupon book users can exchange coupons for discounts or services through a business in-person or online, the holder of a gift coupon book can exchange coupons inside the book for services provided by the gift giver. Although pre-made gift coupon books are available for purchase, many people opt to make a coupon book to create a more personalised and unique gift.

Make a list of services (for example, house or yard work, pet sitting/walking, babysitting, lunches for a week or a picnic; or more intimate/romantic services such as a hug, sensual massage or even an open-ended "Good For Whatever You Desire”). Next to each service type, make a second list of text—using coupon-related words such as "Good For," "This Coupon Entitles You To" or "Exchange For"—before the text. Examples:

"Good For A Shoulder To Cry On" "This Coupon Entitles You To A Foot Massage" "Exchange For A Week's Worth Of Chores”

Write down front and/or back cover text—generic text such as "Gift Coupon Book” “To: (name)” and “From: (name)” on separate lines, person-specific text such as "Coupon Book For (name)" or "For My Valentine" and/or event-related text such as "Merry Christmas," “Happy Birthday!” or "Happy Mother's Day."

Save images on your computer to use for this project such as a wedding photo for an anniversary coupon book or holiday-related clip art such as presents, a cake and candles for a birthday or bubbles and hearts for Valentine's Day. If you have hard copies, scan the images to your computer with a scanner or use a retail photo kiosk, save to an external hard drive and then upload to your computer.

Open your word processing or desktop publishing program and select a flat-card template based on the book/coupon size that you desire. For example, select a postcard template that prints two or three medium-size postcards per page or a business-card template that allows you to print 10 cards. If you can't find a template, select one from a website that offers free templates such as Avery Dennison or Microsoft.

Create your coupons and front and/or back covers. Insert and position your image(s) on the first card, enter the text that you chose in Step 1 and then edit (change image or font colouring, crop, resize or add borders and special effects) as desired. Repeat with each coupon and the front/back covers.

Print the cards on paper or perforated printable card sheets.

Prepare the cards. Cut the cards from the paper using a paper cutter or carefully pull the cards from the perforated sheets. Stack the cards in order, pick a spot to bind the cards together and then punch a hole through each card at that spot.

Bind the cards together with a piece of ribbon, twine, fabric or lace to make your coupon book.


If you don't want to design your own coupons, download pre-made free coupon book art from online. If your coupon book project involves young children, make coupon books with pre-made index card books that have removable perforated cards. Write down service-related text for small services that a child offers to do ("Help Make Breakfast" or "Give A Big Hug") and then give the books to the children to decorate with markers and stickers.

Things You'll Need

  • Pen
  • Paper
  • Images
  • Scanner (optional)
  • Photo kiosk (optional)
  • External hard drive (optional)
  • Word processing software
  • Desktop publishing software (optional)
  • Perforated printable post or business card sheets (optional)
  • Printer
  • Paper cutter (optional)
  • Hole punch
  • Ribbon
  • Twine (optional)
  • Fabric/lace (optional)
  • Index-card book (optional)
  • Markers (optional)
  • Stickers (optional)
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About the Author

Based in Southern Pennsylvania, Irene A. Blake has been writing on a wide range of topics for over a decade. Her work has appeared in projects by The National Network for Artist Placement, the-phone-book Limited and GateHouse Media. She holds a Bachelor of Arts in English from Shippensburg University.