Fake luxury watches have proliferated in the watch market duriing the past 20 years, but the manufacturing of fakes for mid-ranged-priced watches, such as Invicta, has only surfaced in the last five years. The savings for the buyer of a fake Invicta is minimal, at about £81 off the genuine article. Detecting a fake modern Invicta can be difficult, because fakes often feature the same components as the original, but of cheaper quality. Detecting fake vintage Invictas is easier, because components may not match original factory specifications.
Visit an authorised Invicta dealer. Handle and inspect with a jeweller's loupe the Invicta dial, logo, hands, colour, case back movement and bracelet or strap. Pick up a sales brochure and read it. Conduct research on the Internet about Invicta history and its product line. Genuine Invictas are sold with authentication documents. Fakes don't have documentation. Note that contemporary Invictas use a variety of Japanese, Swiss and even Chinese movements, making it difficult to authenticate a genuine Invicta because fakes also use Japanese and Chinese movements. Pre-1991 Invictas only used Swiss movements.
Avoid Internet sellers that post poor-quality photographs. They may be hiding watch defects. Avoid non-authorised dealers at flea markets. Avoid fire sales or shops offering steeply discounted prices. No legitimate Invicta dealer sells Invictas at a discount of more than 50 per cent. Avoiding these dealers will save you the hassle of trying to figure out a fake from an authentic Invicta.
Use the jeweller's loupe and have a copy of an Invicta sales brochure if shopping at an independent seller's outlet or outdoor flea market where you can physically inspect the watch. Determine whether its heft is lighter than the Invictas you inspected at the authorised dealer. The Invicta Men's Subaqua Noma III Chronograph Watch features a sapphire crystal. Determine whether the same model in your hand has a sapphire crystal or a cheaper-mineral crystal by tapping the face of the crystal with your fingernail. The sapphire crystal will make a solid "thunk" sound with the flick of the fingernail. A mineral crystal sounds like a thin "tink." The black or blue dial of a genuine Invicta will be bright and solid. A fake has a diminished lustre.
Copy and enlarge photos if purchasing an Invicta watch from an online dealer. The photos must be clear and unaltered. Ask the seller for additional photos of the case back, which supplies additional information on the type of crystal and water-resistance rating. Don't buy the Invicta if the seller refuses to provide additional photos or is vague with answers to your questions.
Doing business with an authorised Invicta dealer is the only guaranteed way to buy a genuine model.
If the price is too good to be true, it usually is. There is no such thing as a heavily discounted genuine Invicta watch.