How to display jewelry at craft shows

Written by heidi a. reeves
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If you're new to selling your handmade jewellery at craft shows, creating an attractive display may seem overwhelming. Along with high quality jewellery, having an effective display is essential to your craft show success. Luckily, you can learn how to create a great craft show jewellery display before you attend your first craft show. Once you understand the basics, you'll be able to create appealing displays at every craft show you attend.

Skill level:
Moderate

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Things you need

  • Jewellery
  • Tables and shelves
  • Fabric
  • Backdrop material
  • Mirror

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Instructions

  1. 1

    Choose tables and shelves that allow you to display jewellery on different levels. This will increase the flow of your display and encourage customers to browse the booth. Keep the most profitable items at eye level, where customers will see them first.

  2. 2

    Cover display surfaces with fabric that feature minimal or no patterns; you want customers to pay attention to your product, not the loud background on which it's sitting.

  3. 3

    Choose backdrops that accentuate your jewellery design aesthetic. For example, if your jewellery features rough, organic shapes, you might create backdrops from salvaged wood and/or burlap.

  4. 4

    Arrange your jewellery thematically. Group pieces with similar elements to create small, dynamic displays.

  5. 5

    Use props. Instead of arranging jewellery flat on the display surface, allow it to interact with props. For example, if you're displaying jewellery that has a vintage, romantic look, drape a couple of bangles over the side of a vintage trinket box.

  6. 6

    Place mirrors in easy-to-access spots. If customers can try on your jewellery and see how it looks on them, they're more likely to buy something.

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