If you are looking for a festive fundraiser that combines entertainment and glamour, consider organising a charity fashion show. From finding the perfect venue and theme of the event to selecting a team of models to strut down the catwalk, a charity fashion show requires months of planning, hard work and a passion for fashion. Follow these steps to create a memorable fashion show that features cutting-edge designs and raises cash for your favourite charity.
- Skill level:
Things you need
- Venue or fashion show facility
- Fashion and accessories from clothing designers and manufacturers
- Models and entertainers
- Hairstylists, make-up artists and backstage personnel
- Tables and chairs for backstage area
- Music, D.J, lighting and sound system
- Food and refreshments for staff and VIP's
- Catwalk or runway
- Admission tickets for sale and special prizes for guests
- Media kit and sponsor letters
- Fashion show commentator
- Fashion team to produce the show
- Press releases and programs for the show
- Liability insurance
- Event signs and banners for event
Create a theme. If your charity creates programmes to save the environment, a show featuring the latest eco-fashion is desirable and appropriate. Consider a theme for the show that clothing sponsors are willing to support and that represents the mission of the organisation effectively.
Build a knowledgeable team. A successful fashion show requires the help of six key personnel: a backstage manager, show producer, publicist, model coordinator, sponsor and clothing liaison, and sales manager. The show producer is responsible for executing the theme of the show, creating a budget for the event and hiring all personnel. The backstage manager oversees the production of the fashion show. The publicist generates publicity for the event. The model coordinator hires the models and coordinates the clothing fittings. The sponsor and clothing liaison solicits vendors and clothing designers to donate products and services for the charity event. The fashion show sales manager is responsible for ticket sales, generating in-kind donations and managing corporate sponsorships.
Select the venue. The venue determines the time of the show and the crowd capacity. When selecting the perfect fashion show venue, closely examine the venue's lighting and sound potential, backstage area, parking facilities, handicap access, insurance requirements and any hidden costs. If you are representing a non-profit organisation, ask for an additional discount on the venue rental fee.
Solicit clothing and event sponsors. Create a sponsor package that features the theme of your event, the mission of the organisation and the goals of the fashion show. Submit letters to local fashion designers and corporations a minimum of six months before the start of the fashion show for clothing, donations and discounted services.
Find models, volunteers and backstage personnel. One to two months before the fashion show, hire models, hairstylists, dressers and make-up artists. Contact local fashion design schools for student models, fashion designers and aspiring fashion editors to volunteer their time and skills to defray the costs of hiring talent.
Sell tickets, invite VIPs and create buzz. Invite journalists, fashion arbiters, editors and important charity donors to your fashion show. Send invitations a minimum of six weeks before the show. Submit press releases to media announcing the charity fashion show.
Tips and warnings
- Remember to thank sponsors at the end of the fashion show for their support and participation.
- Have two complete fashion show run-throughs two weeks before the show date and the day before the fashion show.
- Book your venue a minimum of three to six months before the fashion show.