We Value Your Privacy

We and our partners use technology such as cookies on our site to personalise content and ads, provide social media features, and analyse our traffic. Click below to consent to the use of this technology across the web. You can change your mind and change your consent choices at anytime by returning to this site.

Update Consent
Loading ...

How to Tell if a Tag Heuer Is Fake

Updated February 21, 2017

Tag Heuers are luxury Swiss watches that can cost anywhere between £390 and up to £52,000 for the Tag Heuer Monaco V4, which is the most expensive model. Because they have a reputation for the highest quality and are associated with top celebrities such as Brad Pitt, many people want to own one. As a result, a large number of replicas or fakes are produced each year. With careful examination it is relatively simple to spot a fake, especially if it is one produced in Asia.

Loading ...
  1. Determine where the watch was purchased. If it was purchased for you, ask where it was bought. If it wasn't bought from a reputable jeweller, it is more likely to be a fake.

  2. Examine the links, hands, detail and clasps with the loupe. If they are obviously poorly crafted, the watch is likely to be a Japanese or Asian fake.

  3. Check the dial for dirt and fingerprints. If you find any, this is an indication it is fake. Genuine Tag Heuer factories have strict quality control procedures, unlike the replica factories.

  4. Use the loupe and examine the dial and date wheel if the watch has one. If the writing is fuzzy and undefined it is likely to be a fake. On a genuine Tag Heuer, the print would be sharp as any imperfect watches would be rejected at the factory.

  5. Look at the dial in the dark and check how luminous it is. If the watch is genuine, you will be able to read the time in the dark as most Tag Heuers use a substance called LumiNova to make the dial glow in the dark. Fake Tags will not glow brightly or at all.

  6. Listen to the ticking mechanism, and count how many ticks you hear in a second. Fakes will tick about once per second while a genuine Tag Heuer will tick about eight times a second.

  7. Tip

    There are two classes of fake: Swiss and Asian. It is much harder to differentiate a Swiss replica from the genuine article. If the watch looks genuine and you want to be sure it isn't a fake, take it to a jeweller who can examine the inside of it in detail and tell you if it is a Swiss replica or a real Tag Heuer. If you want a genuine Tag Heuer, buy from a reputable jeweller and make sure it is authenticated.

Loading ...

Things You'll Need

  • Loupe (a small magnifying glass usually set in an eyepiece)

About the Author

Based in Leeds, United Kingdom, Nicola Gordon-Thaxter has been writing sales articles since 1995. Her articles have appeared in the "Milton Keynes Citizen" and on the ePolitix website. Gordon-Thaxter holds a Bachelor of Arts in English literature from the University of the West Indies and is completing a Master of Arts in writing from the University of Leeds.

Loading ...