Botox injections are popular among women looking to decrease signs of ageing. Through a surgical procedure, a non-harmful toxin is injected directly into muscle via the skin. Botox paralyses the muscle locally, limiting movement and tension, smoothing wrinkles. Despite Botox's popularity, surgery isn't a necessity with the bevy of non-invasive over-the-counter topical creams available to combat wrinkles and signs of ageing. As research progresses and technology constantly evolves, new creams flood the market. Although no cream can replace the effects of cosmetic surgery, there are three standbys that beauty editors and consumers swear by: Strivectin-SD, LifeCell and Olay Regenerist.
Beauty editors nationwide hail the lifting properties of Strivectin-SD, a topical anti-ageing cream. Originally formulated to treat stretchmarks, Strivectin is now known as one of the most powerful over-the-counter anti-ageing creams on the market. Their marketing slogan is, "Better than Botox?" Priced at £87 per tube, Strivectin has cornered the market of high-end skin care products.
Strivectin's strength lies in a 5 per cent Striadril complex, which has been clinically proven to reduce the appearance of existing stretch marks, wrinkles and fine lines, and increase skin firmness. In test groups, 93 per cent of subjects saw significant improvement in their skin.
Strivectin has expanded its product line to include an eye cream, neck cream, sculpting cream, facial resurfacing serum, highly-concentrated wrinkle cream, and instant deep wrinkle filler.
LifeCell is a high-end cream that plumps and fills fine lines without the pain of cosmetic surgery. LifeCell is hailed for its oil-free formulation: most face creams contain an oil or soy base, while LifeCell is water-based. The lack of oil in the cream drastically reduces side effects like clogged pores.
In a test group, subjects noticed lightening of dark circles within 30 days. With prolonged use, they also reported a noticeable decrease in deep-set wrinkles. This product is intended for those with deep wrinkles, and results are best seen on individuals over 30.
For a fraction of the price of cosmetic surgery and expensive anti-ageing creams, you can drastically reduce the appearance of wrinkles with Olay Regenerist Regenerating Serum. This gel-like serum has been lauded as the most effective cream on the market by media outlets such as Good Morning America, Consumer Reports, Marie Claire magazine, Shape magazine and the Good Housekeeping Research Institute. Formulated with a signature exclusive pentapeptide, amino acids, and other proven anti-ageing ingredients, this gel helps to firm skin while delivering intense moisture.