Store owners are more and more painfully aware of the significant cost that proper lighting consumes. However, retail experts are equally aware that lighting has a significant effect on shoppers' comfort level and perception of items within a store, which directly affects sales success. Knowing what types of lighting exist for retail stores will help you decide what kind of fixtures or elements will work best for your particular store.
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Accent lighting best complements stores that sell high-end luxury items, but stores featuring more casual items may use it specifically for showcases. Holiday other special items might also benefit from the attention that accent lighting provides. Accent lighting is quite bright and uses a significant amount of electricity, and is therefore typically used just to highlight particular items, rather than being the general lighting source.
Ambient lighting is usually used as overhead lighting for the whole store. A chandelier in the centre of a small store would be considered ambient lighting, although other types of fixtures are ambient as well. Since ambient lighting is what lights the store, white bulbs should always be used in a way that's bright enough for customers to see well, but not so bright that it hurts to look in the direction of the fixture.
High Activity Lighting
High activity lighting is a cross between the more general ambient lighting and the very specific accent lighting. High activity lighting is effective in a store with many products, aisles, shelves and registers. This type of lighting brings attention to all the nooks and crannies that may otherwise be overlooked due to shadowy areas or dark corners. High activity lighting refers to small bulbs that may be installed directly into walls, ceilings or shelving units in a subtle yet effective position.
Screw-Based Track Lighting
Screw-based lighting was originally designed for residential use. Individual bulbs placed in lamps that are turned on and off as needed don't use a tremendous amount of electricity, but retailers traditionally have steered away from this type of lighting because of the extreme amount of bulbs and lamps necessary to light an entire store this way. In more recent years, lighting experts have developed a screw-based track lighting system featuring energy-efficient bulbs that use a fraction of the amount of electricity the older standard bulbs would have. This type of lighting is attractive for modern store design cosmetic effects and is cost-effective upfront as well as over the long run in terms of electricity usage. Screw-based track lighting works well for small but modern stores or salons seeking a high-end gallery-type appeal.
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