When you are advertising a window washing business, flyers can be a cost-effective and efficient way to reach customers. They are easy to produce and distribute, and the low cost allows for design and content updates as needed. As you plan a flyer campaign, consider ways that you can attract the target audience, remove barriers that prevent customers from calling, and reach customers where they are most receptive.
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Focus on services
To make sure potential customers understand your offerings and to minimise the time you spend fielding calls, consider adding a list of services to your flyer. If you specialise in jobs for businesses and large buildings, title the flyer "Commercial Window Washing" to set an immediate expectation. If you do a variety of jobs, consider adding a list to your flyer to allow potential customers to identify their needs immediately.
When the seasons change, capitalise on the weather in your flyer content. In the spring, for example, mention cleaning the debris that has collected during the cold months. In the fall, focus on window cleaning that will make customers' storm windows fit better and operate more efficiently, thereby reducing utility bills. By using the topics that are on customers' minds, you can draw them to your flyer and remind them of their seasonal window washing needs.
Include price details
Many homeowners, renters, and business owners see value in having someone else wash their windows, but might be concerned about the price. To address these concerns, include price details on your flyer. If you are worried about the competition undercutting your prices, add a statement that promises low prices for new customers or special discounts for people who mention the flyer when they call.
Reach customers at home
If your window cleaning business has a residential focus, consider using an approach that puts the flyers in front of customers when they are at home. Think House Cleaning recommends that you make door-hanger flyers to place on knobs where potential customers will see them. The door hangers will give customers something to put on the refrigerator or notice board for future reference.
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