You've developed a passion for creating handmade jewellery and you feel your designs can garner an income. But what avenue should you take to market your crafts? In addition to traditional retail stores, several viable markets exist that may show an interest in your work. The key is to identify certain events and businesses whose target market matches your design style. By doing so, you increase your chances of turning a profit.
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Art Gallery Gift Shops
Art galleries are excellent resources to handmade jewellery designers seeking space to display and sell their designs. Gallery owners regularly search for new and different products capable of giving their businesses a competitive edge. Selling unique, well-priced jewellery can meet that demand. It is best to approach galleries with a focus on themes, materials or eras that mirror your work. This tactic could increase your chances of receiving priority consideration, since gallery gift shop patrons often seek memorabilia, including jewellery, after viewing an exhibit.
E-commerce offers a plethora of marketplace opportunities to jewellery artisans. Creating an online store is one option, but consider the initial investment. Also, remember that the success of an online store depends on the amount of targeted traffic it receives. Driving traffic to a new website is a process that does not occur overnight.
Alternatively, websites such as Etsy, Ecrater and Ruby Lane allow handicraft makers to market their products to an already established group of targeted online buyers. While jewellery designers will have to jockey for position with other handmade jewellery products, this is far better than competing against mass-produced items found on marketplace sites such as eBay.
Hair and Nail Salons
Hair and nail salons are ideal locations for displaying and selling handmade jewellery. One of the greatest advantages is that customers who frequent these establishments tend to be fashion forward. Additionally, the trustworthy business relationships that hair stylists and nail technicians build with their clients enable them to effectively promote your designs.
Brides and bridesmaids require jewellery. Speak with the owners or managers of local bridal salons and offer to furnish custom jewellery designs to their customers. Most brides would be thrilled with the opportunity to gift their bridesmaid with a unique piece of jewellery.
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