Reebok rose to prominence in the 1980s and '90s with its lines of running, basketball and other shoes. With its unmistakable Union Jack insignia, Reebok continues to produce a variety of footwear. Its vintage styles, including many from the '90s, are much-sought-after classics in the world of athletic shoes. Reebok manufactured a wide array of high-tops, mid-tops and low-tops in the '90s.
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Reebok first released the Pump in 1989, but it achieved great success in the early 1990s. The Pump was Reebok's answer to Nike's Air line-up, in particular the Air Jordan. The Pump was a basketball shoe worn by numerous college and NBA players. The shoe featured sections the owner could push or "pump" to distribute air throughout the shoe, theoretically facilitating better mobility and a more comfortable fit.
The NBA's Orlando Magic drafted Shaquille O'Neal in 1992. Shaq's first custom shoe was the Reebok Shaqnosis. It had a black-and-white design with the Reebok logo appearing on the side. The shoe was made with Hexalite cushions in the heel and at the front. The sole of the shoe sported the Jordan-like logo of Shaq dunking a basketball. Shaquille O'Neal wore these shoes for a good portion of his career during the '90s.
Most notably associated with Shawn Kemp of the Seattle Supersonics, the Kamikaze II hit the basketball shoe market in the mid-'90s. It contained the Hexalite design, like the Shaqnosis, as well as the black-and-white design. Its zigzag white stripe was more pronounced than the stripe on the Shaqnosis. Shawn Kemp wore the shoes during the 1996 NBA Finals against the Chicago Bulls.
The Omni Lite fell under the Pump branding but was more of an offshoot of the Pump classic. The Omni Lite provided the Pump technology but was more of a mid-top, rather than the standard high-top Pump. The style gained prominence when Dee Brown of the Boston Celtics wore them during his 1991 slam-dunk contest victory, memorably pumping them up before a dramatic dunk. The shoes came in a variety of base colours with a striking contrast colour slicing down the sides.
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