Advertising is a strategy companies use to communicate with their customers -- and ultimately sell their products. Advertising expenditures from 2008 to 2009 decreased 9 per cent, according to Nielsen Company. However, several companies in various industries -- such as telecommunications, consumer products, automotive, media and pharmaceutical -- continue to maintain large advertising budgets.
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Procter & Gamble
Procter & Gamble, also known as "P & G," spent the most money on advertising in the United States in 2009 -- £2.7 billion -- according to AdAge. Procter & Gamble is the largest consumer products company in the world. They are the parent company for brands such as Gillette, Olay, Cover Girl, Pantene and Tide.
Verizon Communications is a telecommunications company that provides wireless service to millions of Americans. It spent more than £1.9 billion on advertising in 2009.
AT&T is Verizon Communications' biggest competitor in the telecommunications industry. The company spent nearly £1.8 billion in advertising in 2009.
General Motors, or GM, is the second largest car manufacturer in the world and the largest in the United States. It boasts a portfolio of brands that includes Chevy, Buick, GMC and Cadillac. In 2009, GM spent £1.4 billion on advertising -- £599 million on Chevy alone.
Pfizer is the largest pharmaceutical company in the world. The company spent nearly £1.4 billion on advertising in 2009, according to AdAge. (Reference 2) Pfizer produces major drugs like Lipitor, Viagra, Chantix and Pristiq. Of these, Lipitor has the largest advertising budget with £160 million.
Johnson & Johnson
Johnson & Johnson is a pharmaceutical, health-care and consumer products giant that produces products such as Neutrogena, Tylenol and Aveeno. It spent £1.3 billion on advertising in 2009.
Walt Disney Company
Walt Disney Co. is an entertainment and media conglomerate that spent £1.3 billion on advertising in 2009. Disney has brands like Walt Disney Pictures, Disney Video and the television networks ESPN and ABC.
Time Warner Company
Time Warner Co., a media company that includes brands like Warner Brothers Movies, Time Warner Video, HBO, TNT and Sports Illustrated, spent £1.2 billion on advertising in 2009. Warner Brothers Movies spent £472 million alone.
L'Oreal is one of the largest cosmetic product manufacturers in the world. It spent £1.2 billion on advertising in 2009. L'Oreal's portfolio of brands includes L'Oreal Paris, Garnier, Maybelline New York, Lancome and Ralph Lauren/Polo.
Kraft Foods is a food manufacturer that spent £1.1 billion on advertising in 2009. Its brands include Kraft, Oscar Meyer, Crystal Light, Trident and Ritz.
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