E-business may be a well established part of the commercial world, but the realities of managing such a business is still constantly changing as technologies continue to evolve. There are therefore many potential areas of academic interest on the topic of e-business, covering both the technical and management aspects of the subject. Since the ideal dissertation topic is one you can carry out plenty of research on but that has also not already been extensively covered, topics to consider include those that are continually in flux.
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Since the use of mobile technology is among the fastest growing and most transformative since the dawn of the Internet, it is a key factor in e-business. The number of mobile website visitors will vary between sites and in different parts of the world, but mobile traffic is certainly creeping up on desktop traffic in a way that suggests most potential web customers will soon be visiting on mobile devices such as smartphones and tablets. The increase in mobile visits poses a series of challenges and opportunities to any business operating in an Internet context.
Payment systems and revenue generation
With a host of options for monetising online and technology-based projects, payment systems and revenue generation is potentially a rich topic for academic study in e-business. With commercial web ventures, there are a wide variety of ways to facilitate payment processing, each with merits and drawbacks for differing needs. Areas developing in potential include in-app purchases and billing, which are offering mobile application producers new opportunities to generate revenue on smartphones and tablets.
When it comes to creating a website or web service, project and business managers inevitably face a choice between using a pre-packaged "off the shelf" Content Management System or commissioning production of a bespoke system, particularly where retail businesses are concerned. Existing Content Management Systems, many of which are open source, have the advantage of being well tested and typically cheaper to implement, but the disadvantage of not being tailored to a particular set of business needs. With a bespoke system, the business needs are prioritised but costs are typically significantly higher. This decision can be key to the success or failure of an e-business venture.
It goes without saying that e-business means a customer base that is potentially on a global scale. However, the realities of dealing with an international set of customers and clients is invariably going to be a challenging one. Internationalisation of a business has implications for practical day-to-day service operations as well as impacting on the bigger tasks such as marketing and branding. Technology has a significant effect on many of these challenges and opportunities, with lots of businesses using Internet services such as social networking to create a continuous dialogue with their customers.
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