- Skill level:
Sign into your tracking system. Look for a feature that allows you to append tracking codes to the end of a URL. It may be labelled "track 301 redirects" or something similar. The code will look something like this: "utm_source=referrer&utm_medium=medium&utm_campaign=campaign"
Append the generated code to the end of the destination URL. For example, if you were redirecting to "www.example.com/destination.htm," your new URL might be "www.example.com/destination.htm?utm_source=referrer&utm_medium=medium&utm_campaign=campaign"
Set your 301 redirect to send users to the appended URL. Whenever that URL is loaded, it'll know via the URL variables where they came from. The data will then be added to your tracking stats.
Tips and warnings
- You can also track your 301 redirect using server-based tracking (e.g., Awstats) or domain-level tracking (e.g., GoDaddy stats.) The statistics will be much less detailed, but they can be used to double-check your other stats.
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