How to make your own ticket template

Updated July 19, 2017

Designing tickets for a fundraiser, special event or party can be an exciting and time consuming task. If you've designed the posters and flyers, use the elements from those media on the ticket to give unity to the event. Gather the information to be included on the ticket, such as theme, time, date, location, ticket price and logo. You can create a 6-by-2-inch ticket template using desktop publishing software, such as InDesign, or a digital imaging application, such as GIMP or Photo Pros Pro. Vector drawing and word processing applications are also used to create ticket templates.

Open the design program you are using. Go to "Save As" from the "File" menu, name the document "ticket template" and click "Save." Begin designing your ticket. Save the ticket design as a different name. In the "Save as Type" drop-down, select file formats TIFF or EPS, which are preferred formats for printing.

Click on the horizontal and vertical forms of the Ruler Units section to change the measurements to inches. Click "OK."

Go to "File," "New" and "Document." A new document dialogue box opens. For the ticket, click the down arrow of the "Page Size" and select "Custom."

Click inside the width form box and type "6." Click inside the height form box and type "2." Click "OK." This is the template for your ticket design.

Click "File" and "Save As." Name the template and find or create a location to save the file. InDesign saves the template in its native format (.indd). Click "Save."

Call a commercial printer if you plan to have your ticket professionally printed. Talk about colour and paper. This affects the cost of your job.

Place an image on the far right or left of the ticket. For example, an image of a woman looking to the right into the sunset will be placed on the left side of the page.

Include the event theme, date, time, location and logo (if available) on the ticket.

Place the logo in the lower left or right corners. Avoid placing elements too close to the edge.

Place text over the open sky. It creates balance in the design and makes reading the text easier than over a busy background image. Also placing the woman at the left edge allows her to look in the direction of the text, instead of off the page or edge of the ticket. Keep this tip in mind with any layout arrangement.

Select dark colours from the image to use on the text. This gives contrast and unity. If black is not in the image, however, it will likely be too much contrast for the ticket. If the background is darker, use a colour closer to white to maintain readability. Name and save your design.


Understanding graphic design is important to how you design because graphic design is objective, not subjective.The design steps presented are not one size fits all. Design, which includes use of colour, text, images, artwork and design elements, should be appropriate for the project.

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About the Author

Payton Pritchard is a writer, graphic designer and adjunct instructor. She got her start in journalism in 1996 writing and designing newsletters and writing for newspaper before switching to radio news for eight years. Pritchard has a Bachelor of Arts and an Associate of Applied Science in journalism and graphic design from Truman State University and Sullivan College of Technology and Design, respectively.