Like the famous Swarovski crystals, Swarovski binoculars are world-renowned for their premium quality. For avid birders, they are considered the gold standard because their lenses produce the best clarity. However, with that quality comes a high price. Outdoor enthusiasts may save for decades to purchase a pair of Swarovski lenses, so it's important to determine if the product offered is genuine. A few simple guidelines can help potential buyers determine if the Swarovski binoculars they are considering are authentic.
Look for the Swarovski name and logo engraved onto the optic barrels. If the name or logo is on a sticker, the product is a fake.
Find the serial number--usually under the focus wheel or near the hinge of the frame--engraved on the binocular. Models produced after 1998 will start with a letter followed by nine numbers. The serial numbers on older models do not follow a standardised format, but all Swarovski binoculars will have a serial number.
Call 800-426-3089 to verify the serial number with Swarovski.
Don't be fooled by misspellings. Counterfeiters may try such tricks as selling "Swarovsky" or "Sworovski" binoculars.