How to Verify the Authenticity of Swarovski Binoculars

Written by alexa green
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How to Verify the Authenticity of Swarovski Binoculars
The high quality of Swarovski binoculars makes them a popular choice for identifying birds from a distance. (Jupiterimages/Brand X Pictures/Getty Images)

Like the famous Swarovski crystals, Swarovski binoculars are world-renowned for their premium quality. For avid birders, they are considered the gold standard because their lenses produce the best clarity. However, with that quality comes a high price. Outdoor enthusiasts may save for decades to purchase a pair of Swarovski lenses, so it's important to determine if the product offered is genuine. A few simple guidelines can help potential buyers determine if the Swarovski binoculars they are considering are authentic.

Skill level:


  1. 1

    Look for the Swarovski name and logo engraved onto the optic barrels. If the name or logo is on a sticker, the product is a fake.

  2. 2

    Find the serial number--usually under the focus wheel or near the hinge of the frame--engraved on the binocular. Models produced after 1998 will start with a letter followed by nine numbers. The serial numbers on older models do not follow a standardised format, but all Swarovski binoculars will have a serial number.

  3. 3

    Call 800-426-3089 to verify the serial number with Swarovski.

Tips and warnings

  • Don't be fooled by misspellings. Counterfeiters may try such tricks as selling "Swarovsky" or "Sworovski" binoculars.

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