The Wella Color Charm collection consists of two types of products: permanent hair colour and demi-permanent hair colour, both featuring a wide palette of shades. Both products are long-lasting and deliver brilliant colour results by covering greys and being true to tone. The Color Charm collection is easy to use and easy to retouch. The demi-permanent collection is ammonia-proof yet adds richness to existing hair colour or freshens hair with a new colour. The directions for both hair colour collections are similar.
Choose a shade of Wella Color Charm that is about two shades lighter or darker than your natural hair colour, unless planning on making a drastic colour change. Look for the shade colours on the box showing how it will look when combined with your natural hair colour. Determine whether you want a permanent, long-term dye, or a demi-permanent colour which will fade over time.
Comb hair gently to smooth it out and get rid of knots. This will help distribute the hair colour evenly.
Mix the entire 28.4gr. tube of the Hair Color with the 59.1ml. bottle of Creme or Clear Developer in a non-metal bowl. Put on the enclosed plastic gloves and mix the Color Charm formulas using your hands, a non-metal spoon or an applicator brush (used for applying highlights.) For shorter hair, you may need only half the application, but for very long hair, two packages of Wella Color Charm may be needed. Always remember that the ratio of Hair Color to Creme or Clear Developer is 1:2. Alternatively, you can squeeze the entire tube of hair colour into the bottle of developer and shake.
Test an area of hair before applying Wella Color Charm all over hair. Apply hair colour using a small highlight brush, your hands, or the tip of the applicator bottle if you kept the mixture in the bottle, to a strand of hair and wrap in aluminium foil. Wait 15-30 minutes to reveal the colour. This step is optional but recommended if using Wella Color Charm for the first time. Continue using Wella Color Charm if colour is accurate and as desired.
Apply the colour all over hair immediately and check the time. For highlights, apply the colour on chosen strands of hair and cover with aluminium foil to avoid getting it on other hair strands. Use a highlight applicator brush to make this process easier. For lighter colour, apply the hair colour mixture to the hair, starting one inch away from the scalp. Part hair into 1/4 inch strands and apply colour evenly to each strand. After 15 minutes, apply to the hair at the scalp and wait another 15-30 minutes until colour is even all over. For darker colour, apply mixture from roots to ends. Then, use a comb to ensure even distribution of colour by coming through strands and allow colour to develop for 30-45 minutes.
Set a timer or check the time occasionally to monitor the hair colour developing time. Check on the colour from time to time until the desired effect is achieved.
Massage warm water into hair and rinse thoroughly once the hair colouring is complete. Gently wash hair with shampoo and rinse. Apply a conditioner and rinse after a few minutes.
Dry and style hair as you normally would.
Check for the colour while it is developing from time to time until ideal colour is achieved. Use Wella Color Charm at least two weeks after having coloured hair previously at home or at a salon. Do not brush hair right before colouring it.
Do not exceed the recommended hair colour processing time. Avoid getting the hair colour into your eyes or mouth. Keep the product away from children.