Finding free construction leads is challenging but not impossible. The industry has become very competitive. Larger companies have lowered their prices, giving the customer the flexibility of a large company while charging small company prices. Small businesses are finding it more difficult to compete. There are sites that offer quality leads for a fee. The way this works is they send you leads based on your scope of work. You then have to pay for the leads even though you have not been awarded the job. This can be costly and counterproductive for companies who do not have large budgets.
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Things you need
- Free e-mail address
Join the free version of Blue Book. Blue Book is a national registry for the construction industry. General Contractors are able to showcase their companies and are easily located by potential customers and industry professionals. The free version offers you a limited profile but allows potential customers and contractors to send you projects up for bid via e-mail.
Register with local county and state offices as a vendor. When projects are posted, they will alert you of the upcoming bid via e-mail or fax. As a preferred vendor, some state offices offer free classes to teach you how to do business with the state. Call your local city, county and state purchasing offices for information on how to register.
Develop your own website. There are web hosts that offer free versions, and instructions on how to create one. Once you create your site, you can put the website address on business cards and flyers to promote your company. Leaving your cards in local businesses like hair salons and gas stations can bring leads to your company.
Ask your customers to refer you to potential clients. Once you finish a job, make a referral request a part of your sales pitch. If the customer is happy with your work, they will have no problem telling family and friends about your company. Word of mouth is an effective lead tool.
Talk to your local library or community centre about hosting a business networking event. Work with the facility to contact local businesses to invite them to attend the event. Libraries and community centres are free to the public. They will likely require you to volunteer your time to help host the event. Networking is a valuable tool for getting free construction leads.
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