Not all businesses have gone paperless. Businesses still make tons of paper copies to perform daily business tasks. They may even use their photocopiers more than before to scan documents and pictures. Digital cameras have turned consumers into amateur photographers who also cherish quality photocopiers to print their family memories. There is a market for selling photocopiers.
- Skill level:
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Things you need
- Business cards
- PowerPoint presentation
Get to know more about business owners and consumers in the area. Discover what benefits about photocopiers mean the most to them. Read trade publications. Download reports commissioned by the manufacturers from their websites. Find out why your consumers want photocopiers.
Price inventory before you buy. Shop for photocopiers directly with the manufacturers. Price inventory with wholesalers. Negotiate bulk purchasing rates. Designate a drop-off location for customers to bring in their used photocopiers. Refurbish them and resell them to new customers.
Draft a marketing message based on the most important features and benefits of the photocopiers. Make a list of the benefits of using those photocopiers. Narrow this list down to the most important benefits, based on your research.
Buy business cards with your company name and contact information on them. Create a brochure about the copy machines you sell to pass out to interested parties.
Build a website that features the top photocopier models. List features and specs of each model. Highlight the benefits of using your photocopy machine models. Use search engine optimisation to draw traffic.
Focus on one sale at a time. In the book, "How To Sell: 100 Secrets To Sales Success Plus The 35 Golden Rules Of Selling," Jeff Savage writes, "Clients are obtained one by one and it takes a while before you have enough clients that will provide a great income for you."
Cold call business owners to set up presentation meetings. Find listings in the phone book.
Create a presentation in PowerPoint. Highlight benefits and features of your business. Follow up with business owners after the presentation.
Buy magazine ad space in trade publications for the industries you work in the most. Negotiate rates with an advertising sales representative from the publications.
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