Designing and making homemade jewellery is a hobby or a passion for many craft artists. Aside from wearing and gifting your jewellery designs, you can also capitalise on your creativity if you sell the pieces online. There are several inexpensive ways to present homemade jewellery for sale online. Don’t limit yourself to one retail outlet; exposure can be key to your success. Try to sell your designs using several online resources to determine the one that works best for you.
- Skill level:
Things you need
- Digital camera
Take several digital pictures of your homemade jewellery designs. Highlight different angles of the same piece. Close-up images will illustrate details in the design and full images will showcase the entire piece. Jewellery can be tricky to photograph, especially if it sparkles. Camera angles, lighting and backgrounds play important roles in taking descriptive, clear photos.
Write a succinct description of each homemade jewellery design to accompany the photos. Descriptions should include the types of beads, metals and techniques used to make the jewellery. For example, reference wire-wrapped beads, Swarovski crystals or a sterling silver lobster-claw clasp.
Register a domain name for your website. Create an e-commerce site to sell your homemade jewellery. There are many turnkey options for building sales sites; hire a website designer if you are not comfortable creating the site yourself. Once your website is up and running, you must direct traffic to the site. Link exchanges, Internet ads, article marketing and blogging are a few ways to direct traffic to your website.
List your homemade jewellery for sale on existing Internet sales sites. Etsy.com and ArtFire.com are two examples of sites that sell handmade items. This option is a step above Internet auction sites as the customers visiting sites that focus on handmade designs already appreciate the value of homemade arts and crafts.
Sell homemade jewellery on Internet auction sites. Select auction sites that offer a storefront function so that you can combine all of your pieces in one place. An auction storefront can be more expensive than operating your own website, but it offers the advantage of targeted traffic.
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