How to Sell an Animated Series Without an Agent

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How to Sell an Animated Series Without an Agent
Selling a TV series of any form is a combination of luck and persistence. (TV image by Ilija Mitrevski from

Selling a TV show in the highly competitive world of the entertainment industry is difficult. Without an agent it becomes even more difficult as many production companies and networks deal exclusively with agents and managers. However with the right pitch and good connections, you may get a chance to make a pitch in person. Then, it's just a matter of if they bite.

Skill level:


  1. 1

    Develop the pitch of the series. This generally is a short description of what the show is about, what the storyline involves and who the targeted audience would be. For an animated series it might be helpful to draw up some storyboards (visuals from the show) or some character sketches. They can be rough, but the more information you have the better.

  2. 2

    Contact a production office that deals with animated shows. If you're unsure of which ones, wait until the end of one of you're favourite programs and look for the name card at the end of the credits. It will tell you the name of the company (not the network or studio) that put the show together.

  3. 3

    Ask to speak with an executive in charge of development. Recognise that many executives deal strictly with agents and managers, so don't take it personally if he chooses not to meet with you.

  4. 4

    Pitch the show to the executive once you have a meeting. This is your moment; try to keep the person as engaged as possible. If he isn't interested, then it will be hard for him to get a TV channel interested.

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