How to name a craft business

Written by donni jones | 13/05/2017
How to name a craft business
Choose a catchy, appropriate name for your craft business. (shop of souvenir image by Lyazka from

Starting a business is just a dream to many, but you have actually made it happen. You’re opening a craft business. You know you’ll have to worry about such things as payroll, taxes, insurance, rent, fees and the like. But before you get to all that, you’ll need to decide what to name your business. It’s a pretty important decision; the name represents you and your product. With this in mind, choose wisely.

How to name a craft business
Use your name in your business name, as in "Devon's Dolls." (toy store image by ann triling from

Use a name with special meaning to you. You can use your first name and/or last name, you and your business partner’s names, your initials, your grandmother’s name, or whatever strikes your fancy. Examples: Frames by Denise Ryan, Veronica’s Clocks, Alan and Jude’s Rugs and LP Crafts. If you’re lucky enough to have a name that starts with the same letter as your craft, use this alliteration to your benefit. Examples: Devon’s Dolls, Macramé by Michelle, Soaps by Sullivan, Paul’s Pottery and Gibson Glassworks.

How to name a craft business
Using a regional name lets customers know where to find your store. (Arabian shop image by Gryte from

Incorporate your location into your business name. You could use the city or state or the nickname of either. If you use the neighbourhood, street or building, the name has the added benefit of letting customers know where to find you. Examples: Downtown Garden Art, Atlanta Gift Baskets, Tennessee Hides and Leather, SoHo Mosaics, Poplar Street Crocheted Crafts, Southside Lamps, Montana Quilts and Blankets, Bryant Square Metalworks, Lexington Wreaths and Verona Vase Shoppe.

How to name a craft business
Use an adjective in your business name. (the fish shop window image by Shirley Hirst from

Use a fun technique. Throw in an adjective: Custom Jute Products, Best Baskets, Superb Pottery and Original Art. Try a rhyming name: Malone’s Stone, Eleanor’s Bead Store, Kit’s Knits, Mats by Pat and Handy Andy’s Woodshop. Use a nickname: Slim’s Plastics, Etty’s Crafts for All Occasions, Big Rick’s Tin Ware or Wall Hangings by Lexi. Utilise a prepositional phrase: In the Know Fine Art, To your Taste Kitchenware, On the Mark Jewelry, On the Waterfront Silver or By the Book Scrapbooking.

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