Making homemade jewellery can be an enjoyable and productive hobby for crafters. Selling the homemade jewellery can be just as much fun and rewarding if done correctly. To sell homemade jewellery you must understand the sales methods available to you. There are three, and each can be profitable if you plan carefully beforehand.
Choose one of three methods to sell homemade jewellery--consignment, wholesale or retail. In consignment selling the jewellery maker places items in a retail store and the store owner takes a percentage of the sales. If you decide on wholesale you'll sell your jewellery directly to the store owner as a vendor. With the retail method the jewellery maker sells directly to the consumer.
Create a sales kit for the selling method you choose. This can include a binder with pictures of your work, business cards, samples of your jewellery and receipt books. Include sales agreements and order forms for wholesale and consignment sales so the store owner can order more to restock.
Research the local market. Find stores or commercial areas that suit your marketing method. Avoid chain stores unless you can find the contact for vendors at the corporate level.
If you want to sell on consignment or wholesale, make an appointment with a store owner. Dress appropriately for the store--business casual at a minimum. Be on time, be prepared to show samples and talk about your jewellery, and have business cards to leave with the store owner. Ask to leave order forms too. But if the time is not right for closing a deal with the store owner, ask to return later time. Follow up with all owners you contact.
To sell retail, first research requirements for opening a retail store in your area of choice. Settle on a small location to start with. If you begin part-time, look for craft fairs, carnivals or church functions to sell at also. Set up tables to show your creations. Use plastic, glass or acrylic displays to protect your jewellery. Choose a site large enough to showcase what you can make in one month but small enough so that the shop or sales area doesn't seem empty.
Decide on how to market your homemade jewellery online. Use community and member sites such as eBay, Etsy and ECrater, or create your own website to build a brand around your creations.
Create an account at a payment processor such as PayPal that will allow you to attract customers who use credit cards or electronic payments. You'll need a bank account linked to your online account to pay for fees, move money from the online payment processor and confirm your identity. This step makes you verified to do business online and creates a secure payment option for your customers.
Create a user account for the community-based sites. You must have a membership to list items you have for sale. Become familiar with the site set-up and its rules before listing your items. Take pictures of your creations against a light blue or black background that highlights the homemade jewellery. Post the pictures with your sales list. Set your prices to compensate for shipping costs and site fees and to cover the cost of making the jewellery.
Build your own site. Although this online option gives you the most control, it also requires the most work. Use online templates for the least amount of set-up, but be aware these will contain ads and banners to support the cost of the free site. Use paid hosting to have the most control over your site. Buy a domain name that reflects you and your jewellery. Set the domain name to point to the website.
Build traffic to your sales list via social networking, forums related to homemade items or Craigslist. Tell everyone online about you and your brand. Write articles about homemade jewellery, specifically the type you make. Post the articles on free article databases such as Articlebase or Ezine Articles. Use articles and e-mails that allow signatures at the end. These are places where you can provide links to your lists for people to shop.
Research community events to create a calendar of fairs, festivals and fundraisers at which you can sell. Locate the organisers and find out who is in charge of vendors. Research what's required to set up a booth at the event; usually there's a fee for the booth beforehand. Find out the day and time of set-up.
Pack enough jewellery and supplies to keep the booth full for 10 hours, which is how long most such events last. Order displays to showcase your creations. You need only one display for each type of jewellery. Store the rest under the tables in boxes.
Arrive early to give yourself enough time to set up a professional looking display. Display your jewellery as you would like to see in displayed in a retail store, because you are essentially setting up a temporary retail location. Don't forget bags or boxes to pack sold items in. Have business cards and brochures ready for customers who might order from you later.
Things you need
- Business cards
- Receipt book
- Order forms
- Business attire
- Jewellery displays
- Jewellery boxes
- Gift bags
- Pricing tags
- Table covers
- Storage boxes