You've filled up your warehouse with products, hired workers,and set up shop at an ideal location, but your job as a new business owner is just beginning. You have to get the word out about your new business so that you can attract customers. There are a number of ways that you can introduce your new company to the public.
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Things you need
- Press release distribution service
Write and submit a press release regarding your business. Be sure to include a complete description of your business (the who, what, where, when, and why) and clarify why you believe your product or service is superior to what is currently on the market. Submit the release to an online service or fax it directly to a media outlet. Locally, submit the press release to newspapers, radio and TV stations. See an example of a business press release under "Resources" below.
Send a direct mail piece to the potential customers in your area if you are a new retail business, such as a food restaurant or hardware store. Include a coupon or special deal to encourage people to give your company a chance.
Place a series of 15- or 30-second radio advertisements in target areas and communities for your business. Make sure that the radio station serves your target audience. Be sure to summarise the business location (or website) and what products or services you offer. Offer a special deal when the listener mentions the radio advertisement when he patronises your company.
Submit a print advertisement to your local newspaper or community journal. Hire a graphics designer to prepare a professional ad that will capture the reader's attention and encourage him to call or visit the business.
Call local community organisations, clubs and schools to see if you can speak to a group of people (preferably your target customers) about your new business. Give some background information about why you started the business and why you think your products or services will benefit those in the audience.
Join local, state, and national business organisations that serve your industry (or business owners in general). These organisations may be able to add you to a public directory or add you to joint direct mail campaigns to help you get the word out about your new company. Local organisations, such as a chamber of commerce, hold networking events where you can meet with other business owners and introduce yourself and your company.
Hire a press agent or publicist to assist you in your efforts to introduce your new company to the public. The publicist will be able to organise special events (such as a grand opening) and submit your business' story to the media for publication.
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